| Title | I LOVE MY AGE |
| Brand | YOPLAIT |
| Product/Service | FOOD |
| Category |
C02. Branded Content & Entertainment Film |
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Entrant
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PUBLICIS CONSEIL Paris, FRANCE
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Idea Creation
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PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Julien Deschamps |
Publicis Conseil |
Copywriter |
| Jordan Lemarchand |
Publicis Conseil |
Art Director |
| César Croze / Vanessa Launay |
Publicis Conseil |
Account Managers |
| Barberine Reyners / Edouard Perrin |
Publicis Conseil |
Strategic Planning |
| Vincent Roby |
Publicis Conseil |
Digital Project Director |
| Matthieu Etienne |
Publicis Conseil |
Social Media Manager |
| Pierre Marcus / Sophie Bouyer |
Prodigious |
TV Production |
| Capisco / Première heure |
Capisco / Première heure |
Production Companies |
| Jeremy Frey / Capisco / Première heure |
/ |
Directors |
| Clément Jouve |
/ |
Producer |
| Delphine Lassalle |
/ |
Line Producer |
| Jmage / Prodigious |
Jmage / Prodigious |
Post Production |
| GoProd |
GoProd |
Website |
| Catherine Oger / Carlos Serrano |
Prodigious |
Business Affairs |
| Marc-Antoine Olive / Hélène Hertzfeld-Soul / Gérald Saada / Caroline Grenthe / Virginie Masson |
Yoplait |
Advertiser’s Supervisors |
Brief Explanation
I Love my age / Taste the bright side of life.
Idea : People from 1 to 100 years old tell you what makes them the most happy today.
With its all range of tasty yoghurts adapted to every step of life, Yoplait aims to offer happiness for everyone. To promote this state of mind, we created the I Love My age campaign. People from 1 to 100 years old were asked what made them happy today. We filmed their answers and created a big digital life strip with this material. Each video, from 10 to 90 seconds, was also available individually on Youtube and published one by one on social media, so people could share our little piece of happiness.