| Title | PREMIUM HEIST |
| Brand | MEDIASET |
| Product/Service | PAY PER VIEW |
| Category |
A08. Media & Publications |
|
Entrant
|
DDB Milan, ITALY
|
|
Idea Creation
|
DDB Milan, ITALY
|
|
Production
|
MOVIE MAGIC INTERNATIONAL Milan, ITALY
|
|
Production 2
|
SCREENPLAY Milan, ITALY
|
Credits
| Aurelio Tortelli |
DDB Italy |
Creative Director |
| Guido Renda |
DDB Italy |
Copywriter |
| Alberto Rigozzi |
DDB Italy |
Art Director |
| Marc Schoelermann |
--- |
Director |
| Paolo Caimi |
--- |
Director of Phography |
Brief Explanation
Shot with the rhythm of a feature film trailer, the film focuses on the actual robbery and the two thieves’ getaway, playing with action film genre codes and creating a growing sense of suspense that culminates in a finale as unexpected as it is dystonic, where the tone of voice changes suddenly from thriller to comedy.
The passion for the Champions League prevails over every other contingency, monopolising the attention of the leading male character and leaving the woman incredulous and resigned.