| Title | CO-DRIVER |
| Brand | VOLKSWAGEN |
| Product/Service | POLO R-WCR |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
DDB Milan, ITALY
|
|
Idea Creation
|
DDB Milan, ITALY
|
|
Production
|
FILMMASTER PRODUCTIONS Milan, ITALY
|
Credits
| Aurelio Tortelli |
DDB Italy |
Executive Creative Director |
| Gabriele Goffredo |
DDB Italy |
Creative Director |
| Maurizio Tozzini |
DDB Italy |
Creative Director |
| Luca Santina |
DDB Italy |
Art Director |
| Ferdinando Guadalupi |
DDB Italy |
Copywriter |
| Giuseppina Sabbarese |
DDB Italy |
Copywriter |
| Sonia Magri |
DDB Italy |
Client Service Director |
| Thorsten Herken |
--- |
Director |
| Peter Riis |
--- |
Director of Photography |
Brief Explanation
The 30-sec. TV commercial shows a parallel between the Polo R WRC and the marketed road car. In fact, both cars have a navigator: on one side it’s the co-pilot, on the other the the App-Connect system. So what if the co-pilot of the three-time world rally champion Polo could do the same things the everyday Polo can do?
That’s why we see the “human navigator” trying to simulate the technological device: reading messages, providing information about places on the way and even singing and playing songs. That brings us to the conclusion that the road Polo, thanks to its App-Connect, is the perfect companion for the everyday life.