Title	FOOD FOR MEN
Brand	STRYHNS
Product/Service	STRYHNS
Category	A01. Food
Entrant	M2FILM Århus, DENMARK
Idea Creation	M2FILM Århus, DENMARK
Production	M2FILM Århus, DENMARK
Production 2	ANEW Copenhagen, DENMARK

Name	Company	Position
Jan P.	M2Film	Creative Director
Jakob Blom	M2Film	Chief Creative Officer
Peder Schack	Anew	Art Director
Peter Harton	M2Film	Director
Bjørn Vidø	Freezone Sound Design	Sound Designer
Jørgen Lauritsen	http://www.lauritsen.org/	Music Composer

Brief Explanation

The film is build on the insight that most Danish men loves a pice of Stryhns (Liver-paté) - They don't need som fancy green salad etc. They therefore react with the sound of alarms when they are presented with something they are not used to and therefore do not like.