KOSKENKORVA - VODKA FROM A VILLAGE
| Title | KOSKENKORVA - VODKA FROM A VILLAGE |
| Brand | ALTIA PLC |
| Product/Service | KOSKENKORVA VODKA |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
BOB THE ROBOT Helsinki, FINLAND
|
|
Idea Creation
|
BOB THE ROBOT Helsinki, FINLAND
|
|
Idea Creation 2
|
ALTIA Helsinki, FINLAND
|
|
Production
|
BOB THE ROBOT PICTURES Helsinki, FINLAND
|
Credits
| Toni Tiusanen |
Bob the Robot Oy |
Creative lead |
| Lasse Kangasmaa |
Bob the Robot Oy |
Art Director |
| Maija Silamo |
Bob the Robot Oy |
Client Service Director |
| Nina Miettinen |
Bob the Robot Oy |
Producer |
| Jaakko Itäaho |
Bob the Robot Pictures |
Director |
| Olli Korpiala |
Bob the Robot Pictures |
Producer |
| Sakari Nordman |
Bob the Robot Oy |
Graphic Designer |
| Suvi Reinikkala |
Altia Plc |
White Spirit Category Lead |
| Kari Eilola |
Bob the Robot Oy |
Copywriter |
| Kirsi Puntila |
Altia Plc |
Senior Vice President of Marketing |
| Mika Orasmaa |
Bob the Robot Pictures |
DOP |
| Julius Greis |
Bob the Robot Pictures |
Editor |
Brief Explanation
The story is all about ordinary life in the village of Koskenkorva where the sole purpose of life is to make the world’s best Vodka. The film shows ordinary people as well as the village itself, both which are totally opposite to the conventions of vodka marketing. The film ends by concluding that the village might not be a good starting point for a brand film, but an excellent one for making vodka.