AUDI STOP

TitleAUDI STOP
BrandAUDI
Product/ServiceAUDI SPORT- R8
Category B03. Cars & Automotive Products & Services
Entrant VERBA Milan, ITALY
Idea Creation VERBA Milan, ITALY
Production KAREN FILMS Milan, ITALY
Credits
Name Company Position
Luca Cortesini Verba ECD
Michelangelo cianciosi Verba ECD
Matteo Pozzi Verba Art Director
Samantha Scaloni Verba Copywriter
Alberto Colombo Karen Film Director and Director of Photography

Brief Explanation

One and a half million Facebook fans deserve a big thank you. And Audi Italia does it with a film that speaks the language of the web, using it with irony to build a story around the thumbs up metaphor, which is both the ‘like’ icon, but also the universal hand signal used by hitchhikers.