Title	LANG LANG PLAYS THE F.A.Z.
Brand	FRANKFURTER ALLGEMEINE ZEITUNG
Product/Service	FRANKFURTER ALLGEMEINE ZEITUNG
Category	B05. Media & Publications
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY
Production	BIGFISH FILMPRODUKTION Berlin, GERMANY
Additional Company	HESSE STUDIOS Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends	Chief Creative Officer
Robert Krause	Scholz & Friends	Managing Creative Director
Philipp Weber	Scholz & Friends	Creative Director
Felix John	Scholz & Friends	Copywriter
Moritz Scholz	Scholz & Friends	Copywriter
Kai-Uwe Gundlach	Studio Gundlach	Photographer
Linda Mischke	Scholz & Friends	Graphic Designer
Felix Nass	Scholz & Friends	Graphic Designer
Marie Toya Gaillard	Scholz & Friends	Account Manager
Christin Heiduk	Scholz & Friends	Account Manager
Nina Heyn-Steur	Scholz & Friends	Agency Producer
Tobias Perse	n/a	Director
Casey Campbell	n/a	Cinematographer
Kai Kniepkamp	n/a	Editor
Stefan Wegner	Scholz & Friends	Managing Director
Stefanie Kaufmann Dimeski	Scholz & Friends	PR Co-ordinator
Tim Kallweit	Scholz & Friends	PR Co-ordinator
Carina Steinmetz	Bigfish	Producer
Friedemann Frank	Scholz & Friends	Sound Recordist

Brief Explanation

With the help of world-famous pianist Lang Lang the Frankfurter Allgemeine tries a musical experiment. Using the newspaper as sheet music, Lang Lang interprets the different news articles on the grand piano. The unique performance was filmed and spread online to prove how good journalism can stimulate your mind.