SKY EXTRA - ELECTIVE AFFINITIES
| Title | SKY EXTRA - ELECTIVE AFFINITIES |
| Brand | SKY |
| Product/Service | EXTRA IS A SKY ITALY NEW CUSTOMER LOYALTY SERVICE, TAILORED ON CLIENTS, REWARDIN |
| Category |
A08. Media & Publications |
|
Entrant
|
SKY ITALIA Milan, ITALY
|
|
Idea Creation
|
SKY ITALIA Milan, ITALY
|
|
Production
|
AKITA FILM Milan, ITALY
|
Credits
| Barbara Vendramin/Vito Giannoccaro/Andrea Casturà |
Sky Italy |
Creative Producer |
| Giovanni Nahmias/Vito Giannoccaro/Andrea Casturà |
Sky Italy |
Copywriter |
| Silvia Zanetti |
Sky Italy |
Head of Creative Promotion |
| Ago Panini |
Sky Italy |
Sky Italy |
| Alessandro Bolzoni |
Sky Italy |
Sky Italy |
| Paolo Zaninello/Sonia Sassella |
Akita Film |
Production Company |
| Annalisa Orsi |
Sky Italy |
Head of Marketing Productions |
Brief Explanation
Here’s our first promo of the campaign, involving our top talents as Angels.
This promo establishes the campaign, explaining that rewards grow according to age of loyalty.
Storytelling is meant to communicate that our Angels follow closely our customers day by day, as our Extra programme does, customizing precisely the benefits offered and reinforcing relationships with the customer base.