| Title | THE DUEL |
| Brand | ABI PRODUCT |
| Product/Service | 'AROMATUSHKI' DUMPLINGS |
| Category |
A01. Food |
|
Entrant
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Idea Creation
|
LEO BURNETT MOSCOW, RUSSIA
|
|
Production
|
FILMSERVICE PRODUCTIONS Moscow, RUSSIA
|
Credits
| Mikhail Kudashkin |
Leo Burnett Moscow |
Executive Creative Director |
| Ilya Pryamilov |
Leo Burnett Moscow |
Senior Art Director |
| Vasiliy Gubin |
Leo Burnett Moscow |
Senior Copywriter |
| Julia Arakelova |
Leo Burnett Moscow |
Head of Strategic Department |
| Sergey Sergeev |
Leo Burnett Moscow |
Senior strategic planning manager |
| Evgenia Baratova |
Leo Burnett Moscow |
Account manager |
| Ekaterina Kryuchkova |
Leo Burnett Moscow |
producer |
| Ekaterina Getta |
Filmservice |
Producer (of the production house) |
| Boris Khlebnikov |
Filmservice |
Director |
| Sergey Trofimov |
Filmservice |
Cameraman |
| Yan Tsapnik, Evgeniy Sytyi, Ivan Mokhovikov, Darya Pavlova |
|
Actors |
| Olga Spiridonova |
ABI Product |
Marketing Director |
| Zamik Rakhmanov |
ABI Product |
Brand Director |
| Andrey Boldar |
ABI Product |
Category Director |
| Anna Kalmykova, Lubov Bilalova |
ABI Product |
Lead Brand Managers |
Brief Explanation
Two Starodvorye village men order Aromatushki for their lunch. One of them gets his order first. The second fellow takes a deep breath unintentionally dragging the dish in his own direction as if pulling it by the aroma emanating from the plate. The rightful owner of the meal, in response, inhales even deeper, bringing the plate back. However, the opponent does not give up and a duel ensues.