| Title | DANCING THROUGH LIFE |
| Brand | GSK |
| Product/Service | VOLTAREN |
| Category |
C02. Branded Content & Entertainment Film |
|
Entrant
|
SAATCHI & SAATCHI Carouge, SWITZERLAND
|
|
Idea Creation
|
SAATCHI & SAATCHI Carouge, SWITZERLAND
|
|
Idea Creation 2
|
GSK CONSUMER HEALTHCARE Nyon, SWITZERLAND
|
|
Production
|
RSA FILMS London, UNITED KINGDOM
|
|
Additional Company
|
GLASSWORKS London, UNITED KINGDOM
|
Credits
| Jason Romeyko |
Saatchi & Saatchi |
Executive Creative Director |
| Jan Teulingkx |
Saatchi & Saatchi |
Global Creative Director |
| Frédéric Doms |
Saatchi & Saatchi |
Creative Director |
| Marine Quéré |
Saatchi & Saatchi |
Creative Director |
| Vicky Cullen |
Saatchi & Saatchi |
Producer |
| Sally Alekna |
Saatchi & Saatchi |
Producer |
| Romilly Endacott |
Saatchi & Saatchi |
Producer |
| Nicholas Baddour |
Saatchi & Saatchi |
Global Account Director |
| Matthieu Lespes |
Saatchi & Saatchi |
Account Manager |
| Andrea Pedrazzini |
Saatchi & Saatchi |
CEO |
| Toby Dye |
RSA |
Director |
| Ben Porter |
RSA |
Producer |
| Caroline Pope |
RSA |
Choreographer |
| Rebecca Mills |
RSA |
Casting Producer |
| Graznieff Moes |
RSA |
Executive Producer |
| Ewa Nikić |
RSA |
Producer |
| Justyna Siedmiogrodzka |
RSA |
Production Manager |
| Marek Sanak |
RSA |
Director of Photography |
| Zofia Mazurc |
RSA |
Production Designer |
| Igor Daniel |
RSA |
1st Assistant Director |
| Duncan Malcolm |
Glassworks |
VFX Supervisor |
| Jon Berridge |
Saatchi & Saatchi |
Flame |
| Duncan Russell |
Glassworks |
Telecine |
| Abi Klimaszewska |
Glassworks |
Post Producer |
| Michael Powell |
Saatchi & Saatchi |
Sound Designer |
| Laura Boros |
GSK |
Senior Vice President, Global Category |
| Jordan Dow |
GSK |
Vice President, Global Business Leader |
| Renata Aleksandrowicz |
GSK |
Global Marketing Manager |
| Sarah Hodson |
GSK |
Global Lead, Category Communication and Content |
| Laura Duffy |
RSA |
Production Manager |
Brief Explanation
Meet Marian and Anthony Booth, a 70 year-old real life couple and see how they reenact their life in a shadow play dance: reproducing movements from all ages, from childhood to their current age.
We follow their journey from the rehearsals with the choreographer in London, to the shoot of the performance in Warsaw and their family’s endearing reactions at the home screening when they discover that these two shadows are in fact their parents and grandparents.
At the end of the film, the British couple has proven that ‘You’re only as old as you move’ – a variation on Voltaren’s brand purpose, bringing to life The Joy of Movement.