LAUNDRY DETERGENT

TitleLAUNDRY DETERGENT
BrandUNILEVER
Product/ServiceKLIK CHOCOLATE
Category B01. Fast Moving Consumer Goods
Entrant GREAT DIGITAL PARTNERS Tel Aviv, ISRAEL
Idea Creation GREAT DIGITAL PARTNERS Tel Aviv, ISRAEL
Production OG GROUP Tel Aviv, ISRAEL
Credits
Name Company Position
Raz Messing GREAT Excutive Creative Director
Tom Zakai GREAT Art Director
Ilan Yerucham GREAT Copywriter
Neta Magen GREAT Account Supervisor
Hed Einav GREAT Account manager
Rachel Schneider GREAT Art Director
Barak Reuven GREAT Social Media Manager
Eliav Mendelsohn GREAT Content Manager
Itamar Bar GREAT VP Strategy
Ran Shalhavi GREAT Digital Planner

Brief Explanation

The film opens by stating that viewers don’t care about ads, so our brand didn’t work hard on creating one. The video begins with a generic commercial for laundry detergent which our brand has effectively “stolen” and claimed as our own by inserting our product into the scene. The commercial consists of the universally familiar trope of a frustrated housewife being met by a confident spokesperson for a wonderful household product. The detergent is blocked by a disembodied packshot of our product and the dialogue is dubbed over with product related content. The commercial is filled with nonsensical claims and ridiculous subject matter. The film ends by stating that when a product is as tasty as ours we don’t need to work hard at advertising it.