| Title | THE FASTEST SOAP |
| Brand | PROXIMUS |
| Product/Service | TELECOM OPERATOR SERVICES |
| Category |
B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production
|
CAVIAR Brussels, BELGIUM
|
Credits
| Sebastien Devalck |
BBDO |
Creative Director |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Jan Dejonghe |
BBDO Belgium |
Creative Director |
| Nicolas Van Poeck |
BBDO Belgium |
Director of RTV |
| Arnaud Pitz |
BBDO |
Creative Director |
| Isabel Peeters |
BBDO |
Account supervisor |
| Jutta Callebaut |
BBDO Belgium |
Creative Copywriter |
| Girbe Bogaerts |
BBDO Belgium |
Art Director |
| Valérie Bracke |
BBDO Belgium |
Account Director |
| Isabel Demuynck |
BBDO Belgium |
Account Manager |
| Patricia Van De Kerckhove |
BBDO Belgium |
TV Producer |
| Frank Devos |
Caviar |
Director |
| Werner De Coninck |
Caviar |
Producer |
| Andreas Vermeulen |
Caviar |
Producer |
Brief Explanation
Piet bumps into An. They marry. Sebastien (the son of An) meets Piet, his new step daddy. An is cheating on Piet with the cleaning lady, Bliss. Bliss wants a love child from An. Problem: they're both female. Solution: the internet?
An has a baby. Piet thinks it’s not his son. That's true. It's a girl.
Piet wants to divorce. Piet is choosing a coffin because he’s going to die. He read that in the script. Bliss gives Piet chocolate with nuts. Piet is allergic to nuts and falls on the floor. An gets a visit from Dick, Piet's twin brother. Dick comes from the States and has a moustache. Sebastien mistakes Dick for Piet. Twice. Sebastien comes out of the closet as being hetero. His girlfriend reveals a secret: she is actually a man.
Dick proposes to An. She says ‘Yes!’ He pulls of his moustache. Dick is Piet!