| Title | MY WAY |
| Brand | IKEA ITALIA |
| Product/Service | FURNITURE |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
(h)Films Milan, ITALY
|
|
Idea Creation
|
AUGE HEADQUARTER Milan, ITALY
|
|
Production
|
(h)Films Milan, ITALY
|
Credits
| Federica Ariagno |
Auge HQ |
Executive Creative Director |
| Giorgio Natale |
Auge HQ |
Exeutive Creative Director |
| Williams Tattoli |
Auge HQ |
Creative Director |
| Angelo Pannofino |
Auge HQ |
Creative Director |
| Niccolò Bossi |
Auge HQ |
Copywriter |
| Cecilia Del Favero |
Auge HQ |
Agency Producer |
| Chris Balmond |
(h)films |
Director |
| Paolo Gatti |
(h)films |
Executive Producer |
| Federica Dordoni |
(h)films |
Producer |
| Silvia Fazio |
(h)films |
Assistant Producer |
| Federico Comolli |
(h)films |
Production Manager |
| Jean Noel Mustonen |
(h)films |
Cinematographer |
| Giacomo Prestinari |
(h)films |
Editor |
| Luca Parma |
Corte 11 |
Colorist |
Brief Explanation
The spot will be a sequence of scenes taking place in a series of different houses and rooms. Each scene tells a personal and surprising way of living the home.
Slice of life in which Ikea participates joyfully and fully.
Absurds situations which only IKEA witness with us, becoming our ally.
With no judgment, but so much freedom of expression.