BO GILBERT - THE 100 YEAR-OLD MODEL
| Title | BO GILBERT - THE 100 YEAR-OLD MODEL |
| Brand | HARVEY NICHOLS |
| Product/Service | HARVEY NICHOLS |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Entrant
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ADAM&EVEDDB London, UNITED KINGDOM
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Idea Creation
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ADAM&EVEDDB London, UNITED KINGDOM
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Media Placement
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ZENITH London, UNITED KINGDOM
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Production
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UNIT MEDIA London, UNITED KINGDOM
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Credits
| Ben Priest |
adam&eveDDB |
Chief Creative Officer |
| Ben Tollett |
adam&eveDDB |
Executive Creative Director |
| Richard Brim |
adam&eveDDB |
Executive Creative Director |
| Shadi Halliwell |
Harvey Nichols |
Group Creative & Marketing Director |
| Anna Davidson |
Harvey Nichols |
Head of Marketing |
| Laurence Quinn |
adam&eveDDB |
Creative |
| Paul Knowles |
Stanley's King Henry |
Head of Design |
| Daniel Moorey |
adam&eveDDB |
Producer |
| Paul Billingsley |
adam&eveDDB |
Managing Partner |
| Brittany Lippett |
adam&eveDDB |
Account Director |
| Katie Gough |
adam&eveDDB |
Account Manager |
| Enni-Kukka Tuomala |
adam&eveDDB |
Planner |
| Tim Payne |
Zenith Optimedia |
Media Planner |
| Becky Dorfmas |
Zenith Optimedia |
Media Planner |
| Phil Poynter |
Freelance |
Photographer |
| Kell Mitchell |
Twenty Twenty |
Director & Editor |
Brief Explanation
The film starts with a provocation that the average age of a fashion model is 16-25. We challenged this convention by introducing Bo Gilbert, the first ever 100 year-old model in Vogue. The two minute film features Bo sharing her approach to style in behind-the-scenes footage of her photo shoot with world class fashion photographer, Phil Poynter. The film shows how we broke the conventions of the youth-obsessed fashion industry.