Title	THE UNEXPECTED BY KLM & HEINEKEN
Brand	KLM + HEINEKEN
Product/Service	BEER + FLIGHTS
Category	B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Production	FONO Amsterdam, THE NETHERLANDS

Name	Company	Position
Gijs Sluijters	DDB & Tribal Worldwide, Amsterdam	Senior Creative
Joris Tol	DDB & Tribal Worldwide, Amsterdam	Senior Creative
Jasper Diks	DDB & Tribal Worldwide, Amsterdam	Creative Director
Ed van Bennekom	DDB & Tribal Worldwide, Amsterdam	Creative Director
Esther te Pas	DDB & Tribal Worldwide, Amsterdam	Business Director
Jesse Mons	DDB & Tribal Worldwide, Amsterdam	Executive Producer
Ralf Hesen	DDB & Tribal Worldwide, Amsterdam	Strategy Director
Tobias Corba	Fono	Director
Hannah Padding	Fono	Producer
Ben Steensels	Fono	D.O.P.
Zen Bloot	Fono	Gaffer
Pep Rosenfeld	Boom Chicago	Actor
Andrew Moskos	Boom Chicago	Actor
Youp Kruijsdijk	Fono	Editor
Jaap Wajer	Loudness.io	Sound Design
Tom Tukker	MassiveMusic	Music composition

Brief Explanation

In the film we see two C-suiters flying World Business Class with Dutch airline KLM. One of the men starts to complain about the fact that this airline’s seat covers aren’t made of cashmere. After this remark the two guys get into a bragging competition about who has had the coolest and most exclusive business class experiences in his life so far. Just as one of them asks himself out loud if there’s anything they have in store for them, a Heineken trolley pulls into the scene. As soon as the KLM flight attendant asks the men if they’d like a freshly tapped draught beer, the two lose their cool and go wild about the most precious product that every man cherishes: beer! Nothing in this world beats a freshly tapped draught beer. Heineken and KLM introduce the first-ever inflight draught beer tap.