Title	THE ANTI BANANA GYM BAG
Brand	GAINOMAX RECOVERY
Product/Service	RECOVERY DRINK
Category	B01. Fast Moving Consumer Goods
Entrant	SAATCHI & SAATCHI Stockholm, SWEDEN
Idea Creation	SAATCHI & SAATCHI Stockholm, SWEDEN
Production	THE PRODUCERS SWEDEN Stockholm, SWEDEN

Name	Company	Position
Fanny Svensson	Saatchi & Saatchi Stockholm	Copywriter
Alexander Rehnby	Saatchi & Saatchi Stockholm	Art director
Maria Wester	Saatchi & Saatchi Stockholm	Graphic designer
Gustav Dejert	Saatchi & Saatchi Stockholm	Graphic designer
Gustav Egerstedt	Saatchi & Saatchi Stockholm	Executive creative director
Marie Nodbrink	Saatchi & Saatchi Stockholm	Account manager
Elin Johansson	Saatchi & Saatchi Stockholm	Account director
Erik Nilsson	The producers	Director
Ander Gernandt	The producers	Producer
Erik Carlsson	Saatchi & Saatchi Stockholm	Community management
Nina Lee	Saatchi & Saatchi Stockholm	Community management
Olle Lagerqvist	Saatchi & Saatchi Stockholm	Community managent
Fredrik Sellergren	The producers	DOP
Jonas Jonsander	Humblebee	Producer
Emil Söderholm	Humblebee	Developer
Johnny Dimas	Humblebee	Developer
Andreas Lorentsson	Humblebee	Developer

Brief Explanation

For 10 years Swedish sports nutrition brand Gainomax has been working with the concept Bananas are for monkeys. The concept is based on the insight that a lot of swedes eat bananas after their workouts even though they would have better results if the chose a product with more protein as a recovery snack. For this campaign we wanted to get the message across in a new way and decided to develop a revolutionary workout high-tech gadget: The Anti Banana Gym Bag. A gym bag that can detect bananas and warn you if you are about to bring one to your workout. We built a prototype of the bag and created the campaign around the prototype, spreading the message in both paid and earned media.