Title	THE UNIQUE THANK YOU
Brand	PANDORA
Product/Service	PANDORA
Category	C02. Branded Content & Entertainment Film
Entrant	ANOTHER Copenhagen, DENMARK
Idea Creation	ANOTHER Copenhagen, DENMARK
Media Placement	BE ON Copenhagen, DENMARK
Production	RSA FILMS London, UNITED KINGDOM
Production 2	FILIPPA BORG VON BüLOW Copenhagen, DENMARK
Additional Company	PANDORA Glostrup, DENMARK

Name	Company	Position
Casper Willer	Another	ECD
Thorkild Bjerre	Another	ECD
Sara Emilie Spon	Another	Designer
Miriam Plon Sauer	Another	Strategic Director
Katrine Riis Andersen	Another	Client Director
Charlotte Riis-Cordsen	Another	Client Manager
Filippa Borg Von Bülow	Another	Producer
Daniel Kragh-Jacobsen	Newland/RSA	Director
Bianca Nesgaard	Pandora	Global Director of Activation

Brief Explanation

They say there is a unique bond between mothers and daughters. But how strong is it? For Mother’s Day 2016 we decided to put it to the test. With a film experiment - titled The Unique Thank You – we gave daughters a chance to reflect on that unique bond and write down a personal thank you message to their mom. A total of 8 daughters were asked to write a unique message to their mom. The messages were put on display in a gallery setting and the 8 mothers were brought in one by one to single out the anonymous message written for them while their daughters watched back stage. In the end the mothers and daughters were united giving them a chance to reflect on the unique bond they share.