Title	PROMISE THE TRANSLATION
Brand	ELAN
Product/Service	TRANSLATION TOOL
Category	B06. Financial Products & Services, Commercial Public Services, Business Products & Services
Entrant	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production	THE AMBASSADORS Amsterdam, THE NETHERLANDS
Production 2	BRENNINKMEIJER & ISAACS Amsterdam, THE NETHERLANDS

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Guney Soykan	J. Walter Thompson Amsterdam	Senior Creative Art
Kasia Haupt Canning	J. Walter Thompson Amsterdam	Senior Creative Copy
Daan de Raaf	J. Walter Thompson Amsterdam	Executive Strategy Director
Lex Noteboom	J. Walter Thompson Amsterdam	Strategist
Ronald Mica	J. Walter Thompson Amsterdam	Designer
Lisa Merelle	J. Walter Thompson Amsterdam	Business Director
Linda Jansen	J. Walter Thompson Amsterdam	Concept Producer
Lotte de Rooij	J. Walter Thompson Amsterdam	Screen Producer
Mariska Fransen	J. Walter Thompson Amsterdam	Screen Producer
Joe Roberts	Joe Roberts	Director
Job Kraaijeveld	Job Kraaijeveld	DOP

Brief Explanation

In this film we compare ElaN Languages with Google Translate. And who relies on online translation tools more than someone who speaks a different language than the love of their life? So we found engaged couples that come from different nationalities, and use (sometimes broken) English as their common language. We asked them to write their wedding vows in their native tongue — the language in which they feel the most comfortable expressing themselves. The couples ran their wedding vows through both online translation tools, and red the results in English at their actual ceremonies. The translations were derived from Hindi, Portuguese, Spanish, Polish, Dutch and Norwegian. The results of Google made for some whacky declarations. Then we hear the translated vows using ElaN, which led to very touching, romantic vows, proving that when it comes to online translation tools, bigger isn’t always better.