MADE TO MOVE, THE ORCHESTRA OF MOVEMENT
| Title | MADE TO MOVE, THE ORCHESTRA OF MOVEMENT |
| Brand | LUCOZADE |
| Product/Service | LUCOZADE SPORT |
| Category |
A01. Food |
|
Entrant
|
GREY LONDON, UNITED KINGDOM
|
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Idea Creation
|
GREY LONDON, UNITED KINGDOM
|
|
Production
|
GREY LONDON, UNITED KINGDOM
|
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Production 2
|
ACADEMY FILMS London, UNITED KINGDOM
|
Credits
| Dominic Goldman |
Grey London |
Executive Creative Director |
| Ash Ghazali |
Grey London |
Art Director |
| Jon Kallus |
Grey London |
Creative Director |
| Darren Wright |
Grey London |
Creative Director |
Brief Explanation
The spot shows an epic staging of all type of exercise and movement set against the backdrop of one of London’s biggest estates. It encourages people to get off the sofa and exercise, through a giant workout class. It's an inclusive, entertaining, populist and very British take on a sports ad.