| Title | ADIDAS |
| Brand | ADIDAS |
| Product/Service | ADIDAS |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
TRIBAL Amstelveen, THE NETHERLANDS
|
|
Idea Creation
|
TRIBAL Amstelveen, THE NETHERLANDS
|
|
Production
|
THE BOARDROOM Amsterdam, THE NETHERLANDS
|
Credits
| Ed van Bennekom |
Tribal Worldwide, Amsterdam |
Creative Director |
| Jasper Diks |
Tribal Worldwide, Amsterdam |
Creative Director |
| Sophie van Pelt |
Tribal Worldwide, Amsterdam |
Executive Producer |
| Erin Zito |
Tribal Worldwide, Amsterdam |
Business Director |
| Esmée Lechner |
Tribal Worldwide, Amsterdam |
Designer |
| Michiel Cox |
Tribal Worldwide, Amsterdam |
Strategy |
| Bill Tanaka |
The Boardroom |
Director |
| Kerstin Kambier |
The Boardroom |
Producer |
| Job Kraaijeveld |
The Boardroom |
D.O.P |
| Tim van Paassen |
The Compound |
Online editor |
| Gert-Willem Visser |
Gert-Willem Visser |
Off-line editor |
| Rebecca Mills |
adidas |
Senior Manager Global Brand Communications |
| Tony Hope |
adidas |
Director, Brand Communications & CTC |
Brief Explanation
Adidas Train & Run unleashes your best. To describe this, we asked runners to talk about unleashing their best, while they were doing exactly that. At the very moment they beat their record. By using the app’s functionalities, we could record their motivational speeches at the exact moment the runners beat their record. By combining their answers, we created the story of the film. In the film, we see various female runners get up and ready to run their urban track. Ready to be faster than the day before, the women set the clock and start running. We follow the runners as they take us through their daily run. Sweating and gasping for air, they get down to the essence of running as their tool of empowerment.