| Title | RENAULT GUTS - POOL |
| Brand | RENAULT |
| Product/Service | RENAULT2 |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
PUBLICIS YORUM Istanbul, TURKEY
|
|
Idea Creation
|
PUBLICIS YORUM Istanbul, TURKEY
|
|
Production
|
AUTONOMY Istanbul, TURKEY
|
Credits
| Can Faga |
Publicis Yorum |
Executive Creative Director |
| Ezgi Ataseven |
Publicis Yorum |
Account Group Director |
| Alp Sayinli |
Publicis Yorum |
Account Director |
| Berkalp Diner |
Publicis Yorum |
Account Executive |
| Duygu Yegul |
Publicis Yorum |
Creative Group Head |
| Begum Arduc |
Publicis Yorum |
Copywriter |
| Anil Bagcik |
Publicis Yorum |
Art Director |
Brief Explanation
A man scares to jump to the pool, so we think that it is too high. But in the wide angle, we understand that it is too low. It doesn’t take gut to jump.
To buy a second hand car takes gut but ?f you buy it from Renault2, the courage as jumping to the pool from the low distance, is enough.