| Title | RENAULT GUTS - BICYCLE |
| Brand | RENAULT |
| Product/Service | RENAULT2 |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
PUBLICIS YORUM Istanbul, TURKEY
|
|
Idea Creation
|
PUBLICIS YORUM Istanbul, TURKEY
|
|
Production
|
AUTONOMY Istanbul, TURKEY
|
Credits
| Can Faga |
Publicis Yorum |
Executive Creative Director |
| Ezgi Ataseven |
Publicis Yorum |
Account Group Director |
| Alp Sayinli |
Publicis Yorum |
Account Director |
| Berkalp Diner |
Publicis Yorum |
Account Executive |
| Duygu Yegul |
Publicis Yorum |
Creative Group Head |
| Begum Arduc |
Publicis Yorum |
Copywriter |
| Anil Bagcik |
Publicis Yorum |
Art Director |
Brief Explanation
A man scares to jump from the stairs so we think that there is a lot of stairs. But in the wide angle, we understand that it is just 3 stairs. It doesn’t take gut to jump.
To buy a second hand car takes gut but ?f you buy it from Renault 2, the courage as jumping to the 3 stairs, is enough.