| Title | VIRTUAL MOTIVATION |
| Brand | SAMSUNG ELECTRONICS NORDIC AB |
| Product/Service | GEAR VR |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
DDB STOCKHOLM, SWEDEN
|
|
Idea Creation
|
DDB STOCKHOLM, SWEDEN
|
|
Media Placement
|
STARCOM Stockholm, SWEDEN
|
|
PR
|
WENDERFALCK Stockholm, SWEDEN
|
|
Production
|
ACNE PRODUCTION Stockholm, SWEDEN
|
|
Production 2
|
MEDIAMONKS Stockholm, SWEDEN
|
Credits
| Joel Ekstrand |
DDB Stockholm |
Art Director |
| Nick Christiansen |
DDB Stockholm |
Copywriter |
| Susanne Ytterlid |
DDB Stockholm |
Account Manager |
| Christian Westelindh |
DDB Stockholm |
Account Director |
| Jacob Sandström |
DDB Stockholm |
Business Director |
| Mattias Coldén |
DDB Stockholm |
Agency Producer |
| Sebastian Reinbring |
DDB Stockholm |
Graphic Designer |
Brief Explanation
New Mills AFC is written about in various publications as England’s worst football team. To give them a boost in confidence for the last game of the season, we supplied them with Samsung Gear VR goggles and a custom speech from legendary British football coach Harry Redknapp, delivered in 360 from a major British football stadium.