| Title | AUDI - THE COMEBACK |
| Brand | AUDI |
| Product/Service | AUDI RS 7 |
| Category |
C01. Viral Film |
|
Entrant
|
RAZORFISH Berlin, GERMANY
|
|
Idea Creation
|
RAZORFISH Berlin, GERMANY
|
|
Production
|
STINK Berlin, GERMANY
|
Credits
| Preethi Mariappan |
Razorfish GmbH |
CCO |
| Felix Stock |
Razorfish GmbH |
CD |
| Anna Dressler, Fay Kornmeier, Felix Stock |
Razorfish GmbH |
Copy and Concept |
| Carina Neumann, Petra Czechowski |
Razorfish GmbH |
Project Manager |
| Susanne Zu Eicken |
Razorfish GmbH |
Agency Producer |
| Kathrin Dariz |
Razorfish GmbH |
Strategy Director |
| Caren Erhardt |
Razorfish GmbH |
Account Director |
| Martina Lülsdorf, Julian Holland |
Stinkdigital |
Executive Producer |
| Isabel Kast |
Stinkdigital |
Producer |
Brief Explanation
Audi piloted driving ushers a new era of driving. Our task: emphasize on the fun of the technology to excite the online community with original and surprising content. We teamed up with the most controversial character of our time: The T-Rex. Once the most feared animal on the planet, he became a laughing stock on social media. His tiny arms made him the perfect Meme. So Audi will revive his zest for life.
Different to many before us, we did not only adapt a Meme from the social community but we enriched it with another – not yet told / imagined – facet.