| Title | AUDI THE COMEBACK |
| Brand | AUDI |
| Product/Service | AUDI PILOTED DRIVING |
| Category |
C02. Branded Content & Entertainment Film |
|
Entrant
|
RAZORFISH Berlin, GERMANY
|
|
Idea Creation
|
RAZORFISH Berlin, GERMANY
|
|
Production
|
STINK Berlin, GERMANY
|
Credits
| Preethi Mariappan |
Razorfish GmbH |
CCO |
| Felix Stock |
Razorfish GmbH |
CD |
| Anna Dressler, Fay Kornmeier, Felix Stock |
Razorfish GmbH |
Copy and Concept |
| Carina Neumann, Petra Czechowski |
Razorfish GmbH |
Project Manager |
| Susanne Zu Eicken |
Razorfish GmbH |
Agency Producer |
| Kathrin Dariz |
razorfish GmbH |
Strategy Director |
| Caren Erhardt |
Razorfish GmbH |
Account Director |
Brief Explanation
Audi piloted driving ushers a new era of driving. Our task: emphasize on the fun of the technology to excite the online community with original and surprising content
[Deutsch]
Goals // Ziele
[English] The aim was to create an extraordinary film with a social born insight that will fascinate Audi followers around the globe and shine a new light on the magic of the piloted driving technology.
[Deutsch]
Zielgruppe // Target group
[English] This is a digital first film with an social born insight that is aimed at everyone that enjoys the online culture.
Idea, Strategy, Solution // Idee, Strategie, Umsetzung
[English] We teamed up with the most controversial character of our time: The T-Rex. Once the most feared animal on the planet, he became a laughing stock on social media. His tiny arms made him the perfect Meme. So Audi will revive his zest for life