| Title | LITTLE NAPOLEON |
| Brand | LESAFFRE UKRAINE |
| Product/Service | DRY YEAST |
| Category |
A01. Food |
|
Entrant
|
TABASCO Kiev, UKRAINE
|
|
Idea Creation
|
TABASCO Kiev, UKRAINE
|
|
Production
|
LIMELITE Kiev, UKRAINE
|
|
Additional Company
|
LESAFFRE UKRAINE Kiev, UKRAINE
|
Credits
| Alexander Smirnov |
Tabasco creative agency |
Creative Director |
| Kirill Bondarenko |
Tabasco creative agency |
Art Director |
| Mikhail Dragan |
Tabasco creative agency |
Copywriter |
| Sergey Malyk |
Tabasco creative agency |
Copywriter |
| Olga Zhegulina |
Tabasco creative agency |
Producer |
| Olga Roza |
Tabasco creative agency |
Account Director |
| Ruslana Artemenko |
Tabasco creative agency |
Account Manager |
Brief Explanation
SAF-Instant is a French yeast after the recipe of Lesaffre company, known from 1872. Its uniqueness is an ability to raise the dough quickly and effectively. For Ukrainian housewives, who bake at home a lot, French quality plays a major role, which also differentiates the product from its competitors.
The idea was based on a resourceful boy in the iconic three-cornered Napoleon hat, who reaches the delicious pies with "lift" made from a pot with some dough. Launching of the campaign was timed to Easter holidays, a period when every Ukrainian housewife bakes a traditional Easter home pastry.
The campaign started on the 4th of April, 2016 and got a lot of positive reviews.