YOUR PROJECT ONLY BELONGS TO YOU

TitleYOUR PROJECT ONLY BELONGS TO YOU
BrandHORNBACH
Product/ServiceDIY HOME IMPROVEMENTS SUPERSTORES
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Media Placement MEDIAPLUS Munich, GERMANY
Production ANORAK Berlin, GERMANY
Additional Company LOFT TONSTUDIOS Berlin, GERMANY
Additional Company 2 TIME BASED ARTS London, UNITED KINGDOM
Additional Company 3 DIGITAL SPIRIT Bucharest, ROMANIA
Additional Company 4 MRA CASTING Bucharest, ROMANIA
Credits
Name Company Position
Guido Heffels HEIMAT Berlin Chief Creative Officer
Guido Heffels HEIMAT Berlin Creative Director
Teresa Jung HEIMAT Berlin Creative Director
Jared Leistner HEIMAT Berlin Art Director
Nicolas Blättry HEIMAT Berlin Copywriter
Maik Richter HEIMAT Berlin Agency Management Executive
Tim Holtkötter HEIMAT Berlin Agency Account Supervisor
Franziska Falk HEIMAT Berlin Agency Account Manager
Kerstin Heffels HEIMAT Berlin Agency Producer
Ulrika Åkerlind - Producer
Ian Pons Jewell - Director
Ben Fordesman - Director of Photography
John Standing - Voice-over
Tobias Suhm - Editor
Simone Grattarola - Colourist
Tim Harrison - Music
Nick Sutton - Music
Thomas Schnaitmann Hornbach Client Marketing Director
Julia Ziegelmann Hornbach Client Marketing Director

Brief Explanation

Under the claim “Your project only belongs to you.” a man experiences pure, unrestricted freedom within the privacy of his DIY project. While working alone in his house he’s going through a variety of emotional stages – from joy, failure, arrogance and triumph to releasing his inner beast.