#HELDENKRANZ / CROWN OF GLORY

Title#HELDENKRANZ / CROWN OF GLORY
BrandHORNBACH
Product/ServiceDIY HOME IMPROVEMENTS SUPERSTORES
Category A12. Corporate Image & Sponsorship
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production COBBLESTONE FILMPRODUCTION Hamburg, GERMANY
Additional Company LOFT TONSTUDIOS Berlin, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAT Berlin Chief Creative Officer
Guido Heffels HEIMAT Berlin Creative Director
Teresa Jung HEIMAT Berlin Creative Director
Tim Holtkötter HEIMAT Berlin Agency Account Supervisor
Franziska Lequen HEIMAT Berlin Agency Account Manager
Jonas von Schwedes HEIMAT Berlin Senior Art Director
Gunther Osburg Gunther Osburg Senior Copywriter
Corbinian Hennies HEIMAT Berlin Senior Copywriter
Marie Legat HEIMAT Berlin Art Director
Kerstin Heffels HEIMAT Berlin Agency Producer
Nico Beyer - Director
Michael Mieke - Director of Photography
Juri Wiesner Cobblestone Executive Producer
Thomas Schnaitmann Hornbach Client Marketing Director
Julia Ziegelmann Hornbach Client Marketing Director
Simone Eichhorn - Costumes
Nadine Wagner - Mask
Christian Meyer - Music Producer
Andrea Baracca - Grading
David Arnold LOFT Studios Sound Designer

Brief Explanation

A man in the middle of a crowd raises his voice. In moving words he is praising his pattern baldness addressing it as a ‚Heldenkranz’ – a crown of glory – that grows just on the wisest, bravest and most experienced men. The crowd surrounding him echoes his words like a sermon, in the end tipping their bald top in a proud and iconic move to the world.