Title	SUSPENSE KILLER
Brand	SWISSCOM
Product/Service	SWISSCOM SPONSORING
Category	A12. Corporate Image & Sponsorship
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	IT'S US MEDIA Berlin, GERMANY

Name	Company	Position
Liza Engel-Lambert	Swisscom	Head of Brand Experience & Communications
Fabia Bigler	Swisscom	Brand Communications Manager
Guido Heffels	HEIMAT Berlin	Chief Creative Officer
Malte Bülskämper	HEIMAT Berlin	Creative Director
Alexander Stauss	HEIMAT Berlin	Creative Director
Franziska-Maria Kaul	HEIMAT Berlin	Copywriter
Anastasia Blenke	HEIMAT Berlin	Art Director
Philipp Schnitzler	HEIMAT Berlin	Agency Account Manager
Larissa Jane Roeske	HEIMAT Berlin	Junior Account Manager
Katrin Kaiser	HEIMAT Berlin	Agency Producer
Meike Kornrumpf	HEIMAT Berlin	Agency Producer
Djawid Hakimjar	-	Director

Brief Explanation

Each summer, Locarno hosts the international film festival. Swisscom, a long-time sponsor of the festival, wanted to present the brand in an unusual and surprising way. Unlike what you would expect from a mobile network provider, we decided to remind the audience to mute their devices. The viewer was quickly pulled into a classic film scene, only to have the suspense killed by the specifically located sound of a ringing phone outside in the Locarno audience. To everyone’s shock, the protagonists on screen were affected, too and spoke directly to the camera and thereby to 8000 people in front of the screen on the Piazza Grande each night. The spot will also be shown in cinemas across Switzerland.