| Title | BABY SHOWER |
| Brand | NORWEGIAN DIRECTORATE OF HEALTH |
| Product/Service | ANTI TOBACCO |
| Category |
A13. Public Health & Safety |
|
Entrant
|
SAATCHI & SAATCHI Oslo, NORWAY
|
|
Idea Creation
|
SAATCHI & SAATCHI Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Oeyvind Waage |
Saatchi & Saatchi Norway |
ECD |
| Fanny Vaager |
Saatchi & Saatchi Norway |
Creative |
| Sverre Midttun |
Saatchi & Saatchi Norway |
Account Director |
| Patrik Bergfjord |
Saatchi & Saatchi Norway |
Planning Director |
| Linus Hjellstroem |
Saatchi & Saatchi Norway |
Art Director |
| Ola Bagge Skar |
Saatchi & Saatchi Norway |
Art Director |
| Joe Langdon |
Saatchi & Saatchi Norway |
Motion Designer |
| Nanna Groenli |
Saatchi & Saatchi Norway |
Account Manager |
| Bart Timmer |
Bacon osl |
Director |
| Magne Lyngner |
Bacon osl |
Producer |
| Torbjoern Aksdal |
Saatchi & Saatchi Norway |
Digital planner |
| Christopher Koeltzow |
Saatchi & Saatchi Norway |
Creative |
Brief Explanation
We start in a typical surprise baby shower. Everyone super happy. After a while on of the girls organizes a quiz. We se that the pregnant girl is using snus. No one reacts to this. The quiz starts off safe and normal, but soon turnes very uncomfortable when addressing the risk of using tobacco during pregnancy. The twist is that the girls don't react to this either. The stay in their happy and care free mood.