| Title | NEVER SECOND BEST |
| Brand | NISSAN EUROPE |
| Product/Service | QASHQAI |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
TBWA\G1 Boulogne Billancourt, FRANCE
|
|
Idea Creation
|
TBWA\G1 Boulogne Billancourt, FRANCE
|
|
Production
|
WANDA PRODUCTIONS Saint-Denis La Plaine, FRANCE
|
Credits
| Eric Pierre |
TBWA\G1 |
Executive Creative Director |
| Darren Rosenberg |
TBWA\G1 |
Copywriter |
| Fabian Braun |
TBWA\G1 |
Art Director |
Brief Explanation
The film follows a man who keeps on coming across a white Nissan Qashqai. Wherever he goes, wherever he finds himself, this gleaming white presence manages to stand out and grab his attention. The tension builds until we reveal that he's driving a different vehicle and obviously coming to terms with his decision.