| Title | EYES |
| Brand | ISRAEL GUIDE DOG CENTER FOR BLIND |
| Product/Service | ISRAEL GUIDE DOG CENTER FOR BLIND |
| Category |
A15. Charities & Appeals |
|
Entrant
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
|
Idea Creation
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
|
Production
|
MIALMA PRODUCTION HOUSE Tel Aviv, ISRAEL
|
|
Production 2
|
POST OFFICE POST PRODUCTION Tel Aviv, ISRAEL
|
Credits
| Tzur Golan |
M&C SAATCHI |
ECD |
| Barak Harshalom |
M&C SAATCHI |
COPYWRITER |
| Alon Hochdorf |
M&C SAATCHI |
CEO |
| Lael Utnik |
Lael Utnik |
Director & DOP |
| Idit Zemmer |
M&C SAATCHI |
Account Director |
| Idan Stoler |
Idan Stoler |
Editor |
| Liora York |
Mialma Prodaction |
CEO |
| Ori Halevi |
M&C SAATCHI |
Media Maneger |
Brief Explanation
We see a guy in a park talking on the phone, and a dog lying next to him. We understand that the guy is describing himself to a girl (like before a blind date).
While he's telling her he has brown eyes we see that his eyes are blue. Then the camera moves down and we see that the dog's eyes are brown.
We then understand that the guy is blind and the dog's eyes function as his.