| Title | THE DRESS |
| Brand | NOKIAN TYRES |
| Product/Service | WINTER TYRES |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
McCANN Helsinki, FINLAND
|
|
Idea Creation
|
McCANN Helsinki, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Jyrki Poutanen |
McCann Helsinki |
Creative Director |
| Timo Silvennoinen |
McCann Helsinki |
Creative Director |
| Jutta Sutinen |
McCann Helsinki |
Art Director |
| Timo Silvennoinen |
McCann Helsinki |
Creative Director |
| Jaakko Koskinen |
McCann Helsinki |
Senior Creative |
| Tuomas Perälä |
McCann Helsinki |
Copywriter |
| Maria Lomakina |
McCann Helsinki |
Motion Graphics Design |
| Petteri Lillberg |
McCann Helsinki |
CEO |
| Kaisa Saarinen |
McCann Helsinki |
Producer |
| Yrjö Haavisto |
McCann Helsinki |
Project Manager |
| Heikki Lehto |
McCann Helsinki |
CTO |
| Nikita Pavlov |
McCann Helsinki |
Graphic Designer |
| Lina Schiffer |
McCann Helsinki |
Project Manager |
Brief Explanation
A tyre stops a man telling the honest truth that his wife really has a (exaggeratedly) big butt.