| Title | EVERYONE´S FANHANSA |
| Brand | DEUTSCHE LUFTHANSA |
| Product/Service | AIRLINE |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
|
Production
|
CZAR Berlin, GERMANY
|
|
Additional Company
|
LOFT TONSTUDIOS Berlin, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Christian Kroll |
Kolle Rebbe GmbH |
Group Creative Director |
| Oleg Friesen |
Kolle Rebbe GmbH |
Creative Director |
| Stefan Wübbe |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Sandra Vetter |
Kolle Rebbe GmbH |
Account Manager |
| Nina Offermann |
Kolle Rebbe GmbH |
Agency Producer |
| Thorne Mutert |
CZAR Film GmbH |
Producer |
| Martin Werner |
CZAR Film GmbH |
Director |
| Christopher Manz |
CZAR Film GmbH |
Production Management |
| Jakob Ihre |
CZAR Film GmbH |
DoP |
| Olivier Bugge Couté |
CZAR Film GmbH |
Film Editor |
| David Arnold |
Loft Studios Berlin |
Sound Engineer |
Brief Explanation
In the wake of the European Championships 2016 the German airline „Lufthansa“ asked us to create a campaign to promote them as the official carrier of the German National Football Team.
In the commercial two English football fans get rebooked on a Lufthansa flight. A nightmare for every English football fan begins: cuckoo clocks, sauerkraut, bratwurst, frightening flight attendants and on-board entertainment showing Germany beating England in the famous penalty shootout at the 1996 European Championship. In the end everything´s fine for them – except for a little German boy proudly showing them four fingers to remind them of Germany´s four glorious world cup titles...
In May alone, the commercial collected more than 8.5.mio views in social media (ranked No 5 of the most watched ads worldwide by Adweek + Google this month) and was featured in all big blogs and newspapers such as „Guardian,“ „Daily Mail,“ „Sun“ and „Bild.“