INFECTED

TitleINFECTED
BrandAB INBEV
Product/ServiceTOMORROWLAND
Category B01. Fast Moving Consumer Goods
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production CANADA Barcelona, SPAIN
Additional Company TRIM EDITING London, UNITED KINGDOM
Additional Company 2 GLASSWORKS Barcelona, SPAIN
Additional Company 3 WAVE RECORDING STUDIOS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Mark Bernath & Eric Quennoy WIEDEN+KENNEDY Amsterdam Executive Creative Directors
Thierry Albert & Alvaro Sotomayor WIEDEN+KENNEDY Amsterdam Creative Directors
Vasco Vicente WIEDEN+KENNEDY Amsterdam Art Director
Jake Barnes & Evgeny Primachenko WIEDEN+KENNEDY Amsterdam Copywriters
Joe Togneri WIEDEN+KENNEDY Amsterdam Head of Content
Tony Stearns WIEDEN+KENNEDY Amsterdam Executive Producer
Nick Docherty, Tom Gibby, Wes Young WIEDEN+KENNEDY Amsterdam Planners
Kirk Johnsen, Jonah Dolan, Ben Prout WIEDEN+KENNEDY Amsterdam Account Team
Janna Harrington, Michael Graves WIEDEN+KENNEDY Amsterdam PM, Business Affairs
CANADA CANADA Director
Daniel Voldheim CANADA Director of Photography
Elías M. Félix CANADA DOP (2nd Unit)
Dani Molina & Nacho Piñar CANADA Production Managers
César Martínez CANADA Art Director
Hannah Edwards & Cris Quer CANADA Stylists
Javier Ceferino CANADA Make Up & Hair
Nasa FX CANADA Practical FX
Manson CANADA Animation
Dominic Leung & Elise Butt TRIM Editors
Javier Verdugo & Carlos Cortés, Kiko Navarro, José Luis Estefanía, Alba Ribera, GLASSWORKS BARCELONA 3D Lead & 3D Team
David Gomez GLASSWORKS BARCELONA Lead Flame
Daniel de Vue & Matt Hare GLASSWORKS BARCELONA Colorists
Mike Gomez, Dani Granado, Joan Amat GLASSWORKS BARCELONA VFX Supervision
Joan Amat & Belen Palos GLASSWORKS BARCELONA Producers
Mikel Gomez, Alex Blasco, Ruben Llusia, David Martinez, Dani Granados GLASSWORKS BARCELONA 2D Team
Alex Nicholls-Lee WAVE STUDIOS AMSTERDAM Sound Design & Mix
Tiësto & JAUZ / Infected Tiësto & JAUZ Artist / Title
Ricardo Dias AB InBev Global VP, Consumer Connections
Lara Krug AB InBev Global Director, Experiential

Brief Explanation

To celebrate AB InBev’s exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, we created a bombastic EDM single and an equally bananas music video. One where the music infects those who hear it, transforming them into colorful furry creatures who eventually take over the world. Creatures who only want to dance, be their better, furrier selves, and infect the rest of the world with the vibe of Tomorrowland.   Inspired by the inherently infectious music of Tomorrowland we worked with iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ, to create the single – ‘Infected’. And brought the song to life in the 3-minute music video, which follows the furry infection as it spirals out of the festival into an international party epidemic.