THE BEST PLANET

Bronze Eurobest
TitleTHE BEST PLANET
BrandST AIRLINES
Product/ServiceS7 AIRLINES
Category A07. Travel, Transport & Leisure
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production PARK PICTURES London, UNITED KINGDOM
Additional Company TRIM EDITING London, UNITED KINGDOM
Additional Company 2 WAVE RECORDING STUDIOS Amsterdam, THE NETHERLANDS
Additional Company 3 WOODWORK MUSIC Salford, UNITED KINGDOM
Additional Company 4 MPC Amsterdam, THE NETHERLANDS
Additional Company 5 INDOCHINA PRODUCTIONS Bangkok, THAILAND
Additional Company 6 BAZELEVS Moscow, RUSSIA
Additional Company 7 BLUE SKY FILMS Zagreb, CROATIA
Credits
Name Company Position
Mark Bernath & Eric Quennoy WIEDEN+KENNEDY Amsterdam Executive Creative Directors
Joe Burrin & Evgeny Primachenko WIEDEN+KENNEDY Amsterdam Creative Directors
Jordi Luna WIEDEN+KENNEDY Amsterdam Art Director
Scott Smith WIEDEN+KENNEDY Amsterdam Copywriter
Joe Togneri WIEDEN+KENNEDY Amsterdam Head of Content
Michael MacMillan WIEDEN+KENNEDY Amsterdam Broadcast Producer
Martin Weigel & Alexandre Janneau WIEDEN+KENNEDY Amsterdam Planners
Clare Pickens WIEDEN+KENNEDY Amsterdam Group Account Director
Jorge Fesser WIEDEN+KENNEDY Amsterdam Account Director
Yulia Prokhorova WIEDEN+KENNEDY Amsterdam Account Manager
Saskia van Zwieten WIEDEN+KENNEDY Amsterdam Head of Studio
Cory Chonko WIEDEN+KENNEDY Amsterdam Project Manager
AG Rojas PARK PICTURES Director
Michael Ragen PARK PICTURES Director of Photography
Stephen Brierley PARK PICTURES Executive Producer
Sophie Hubble PARK PICTURES Head of Production
Tim Kerrison PARK PICTURES Producer
Dominic Leung TRIM EDITING Editor
Alex Nicholls-Lee WAVE AMSTERDAM Sound Designer/Mixer
Philip Kay / There's No Place Like Earth Woodwork Music Composer / Title
Toby Aldridge MPC AMSTERDAM Flame
Jean-Clément Soret MPC AMSTERDAM Telecine
Thijs Klaassen MPC AMSTERDAM Producer
Gustavo Alcocer LOVEO STUDIO Cameraman (2nd Unit)
Nicholas Simon INDOCHINA PRODUCTIONS Producer (Thailand)
Mario Zvan Blue Sky Films Producer (Croatia)
Sofia Maltseva Bazelevs Producer (Russia)
Tatiana Fileva S7 Airlines Deputy General Director
Alexey Krasnov S7 Airlines Head of Production Group
Maud Klarenbeek WIEDEN+KENNEDY Amsterdam Head of Art Production
Noa Redero WIEDEN+KENNEDY Amsterdam Studio Artist
Kacey Kelley WIEDEN+KENNEDY Amsterdam Business Affairs
Eleonora Romanova S7 Airlines Marketing Communications Director
Alexandra Komarova S7 Airlines Brand Manager
Elmira Agaeva S7 Airlines Head of Online Group
Irina Kolesnikova S7 Airlines PR Director
Natalia Kozlova S7 Airlines Head of Media Group

Brief Explanation

S7 Airlines wanted to remind Russians about two wonderful gifts we’ve all been given – the best planet we know, and a lifetime to experience it. To communicate these gifts, ‘The Best Planet’ shows the world from a perspective that allows viewers to truly experience and feel Earth’s beauty and mystery, transforming travelling into a valuable and meaningful journey for the senses. Presented as a visual poem dedicated to Earth itself, the film is a message from someone who can truly appreciate what it’s like to be away from it – Russian cosmonaut, Andrey Borisenko, who spent 164 days away from Earth on his last expedition. Andrey narrates the film, which celebrates Earth’s hidden wonders by depicting the sensorial experiences different destinations can evoke.