Title	THE COMPUTER WITH POTENTIAL
Brand	COMPUTERS 4 AFRICA
Product/Service	CHARITY
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	J. WALTER THOMPSON London, UNITED KINGDOM
Idea Creation	J. WALTER THOMPSON London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson London	Executive Creative Director
Miles Bingham	J. Walter Thompson London	Creative
Miles Bingham	J. Walter Thompson London	Creative
Doug Wade	J. Walter Thompson London	Deputy Head of Broadcast
Miles Bingham	J. Walter Thompson London	Creative
Miles Bingham	J. Walter Thompson London	Creative
Tom Turley	Freelance	Freelance
Charles Addison	Freelance	Freelancer
Phil Ridsdale	Freelance	Freelancer
James O'Connell	Freelance	Freelancer
Byron Woofindon	Freelance	Freelance
Kai Van Beers	Freelance	Freelance
Miles Bingham	J. Walter Thompson London	Creative
Jeff Smith	750mph	Sound engineer

Brief Explanation

A bored home computer spend his time being used for Facebook updates and browsing gossip columns. He dreams of a more fulfilling life and decides to escape. Using the internet the computer orders a radio controlled car as a means of escape and hypnotises the father of the house to aid him in his escape. Having successfully escaping the computer fulfills his potential helping school children in Africa.