| Title | IMELDA |
| Brand | IMO - INSTITUT DE MICROCIRUGIA OCULAR |
| Product/Service | IMELDA |
| Category |
C02. Branded Content & Entertainment Film |
|
Entrant
|
THE CYRANOS//McCANN Barcelona, SPAIN
|
|
Idea Creation
|
THE CYRANOS//McCANN Barcelona, SPAIN
|
|
Media Placement
|
THE CYRANOS//McCANN Barcelona, SPAIN
|
|
PR
|
THE CYRANOS//McCANN Barcelona, SPAIN
|
|
Production
|
THE CYRANOS//McCANN Barcelona, SPAIN
|
Credits
| Leandro Raposo |
THE CYRANOS // McCANN |
CREATIVE PRESIDENT |
| Pablo Colonnese |
The Cyranos // McCann |
Executive Creative Director |
| David Fernandez |
The Cyranos // McCann |
Creative Director |
| Joaquin Espagnol |
The Cyranos // McCann |
Creative Director |
| Eduard Cubel |
The Cyranos // McCann |
Art Director |
| Jaume Rufach |
The Cyranos // McCann |
Copy |
| Fernando Riveros |
The Cyranos // McCann |
Art Director |
| Matías López Navajas |
The Cyranos // McCann |
Copy |
| Carlos García-Munté |
The Cyranos // McCann |
Copy Junior |
| Xavi Teruel |
The Cyranos // McCann |
Art Director junior |
| Fernando Diago |
The Cyranos // McCann |
Art Director junior |
| Alba Riart |
The Cyranos // McCann |
Production Manager |
| Bea Cañete |
The Cyranos // McCann |
Producer |
| Oriol Bombí |
The Cyranos // McCann |
Head of Strategic Planning |
| Mònica Martorell |
The Cyranos // McCann |
General Director |
| Anna Gil |
The Cyranos // McCann |
Head of Account Services |
| Fernanda Pierri |
The Cyranos // McCann |
Head of Client Services |
| Sofía Vida Raposo |
|
IMELDA Creative Director |
| Oxígeno |
|
Production Company |
| Olga Duerto |
|
Executive Producer |
| Kike Maillo |
|
Director |
Brief Explanation
In the context of a conflict area, a little girl takes good care of her younger brother. She walks him to school and makes sure he stays safe while playing and keeping the usual childhood spirit. One day she realizes her brother is afraid of the darkness and she decides to do something about it by using an army night vision helmet to help him discover the beautiful reality behind the dark. This way, the boy discovers that when you can properly see around you, there is no need to have fears, which is what IMO stands for. The better you see, the less fears you have.