| Title | ALPINA KINDERZZIMER |
| Brand | CAPAROL GEORGIA |
| Product/Service | KIDS ROOM PAINT |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
ABK Tbilisi, GEORGIA
|
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Idea Creation
|
ABK Tbilisi, GEORGIA
|
|
Media Placement
|
ABK Tbilisi, GEORGIA
|
|
PR
|
ABK Tbilisi, GEORGIA
|
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Production
|
ABK Tbilisi, GEORGIA
|
Credits
| Nikoloz motsonelidze |
ABK communciations |
Creative Director |
Brief Explanation
A young couple, which is expecting a child, goes into a shop to purchase paint for their children's room. They buy themselves some random paint material, which might be made of harmful materials or below standard quality. So a group of "Alpina" toys decides to intervene! They grab the eco-friendly "Alpina Children's Room" paint, hop into a carriage and follow the young couple on an adventure of their lifetime, with an objective to exchange this harmful paint with theirs.