| Title | OUR YETI IS LEGENDARY |
| Brand | ŠKODA AUTO A.S. |
| Product/Service | ŠKODA YETI |
| Category |
B03. Cars & Automotive Products & Services |
|
Entrant
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FALLON PRAHA Prague, CZECH REPUBLIC
|
|
Idea Creation
|
FALLON PRAHA Prague, CZECH REPUBLIC
|
Credits
| Stefan Büscher |
ŠKODA Auto a.s. |
Head of Marketing and Product |
| Thanh Vu Tran |
ŠKODA Auto a.s. |
Head of Communication Content |
| Colin Lamberton |
Fallon Prague |
Executive Creative Director |
| Justin-Hamilton Salem |
Fallon Prague |
Copywriter |
| Andreas von Loeper |
Fallon Prague |
Managing Director |
| Jeremie Bertolino |
Fallon Prague |
Client Service Director |
| Libor Šedivák |
ŠKODA Auto a.s. |
Global Communication Content and Strategy |
| Juraj Rothenbuhler |
ŠKODA Auto a.s. |
Coordinator, production of advertising campaigns |
| David Havel |
Fallon Prague |
Producer |
| Barbora Kořínková |
ŠKODA Auto a.s. |
Global Communication Content and Strategy |
Brief Explanation
As a last minute addition to our Yeti vs Yeti campaign, we were tasked with creating an ad pitting the ŠKODA Yeti against the mythical Yeti. It was 4 x 4 vs Fur x Fur. Yet while we had no money for production, we did have an iphone. Mimicking amateur ‘yeti sighting’ footage, we created a unique ad for an automotive brand, driving traffic to the microsite. The results were behemoth – with a 92% organic reach on Facebook and a quadrupled click through rate in markets that ran the campaign.