| Title | KODIAQ NAME ANNOUNCEMENT |
| Brand | ŠKODA AUTO A.S. |
| Product/Service | ŠKODA KODIAQ |
| Category |
B03. Cars & Automotive Products & Services |
|
Entrant
|
FALLON PRAHA Prague, CZECH REPUBLIC
|
|
Idea Creation
|
FALLON PRAHA Prague, CZECH REPUBLIC
|
Credits
| Colin Lamberton |
Fallon Prague |
Executive Creative Director |
| Michael Pfeiffer Belli |
Fallon Prague |
Creative Director |
| Anthony Underhill |
Fallon Prague |
Creative Director |
| Andreas von Loeper |
Fallon Prague |
Managing Director |
| Jeremie Bertolino |
Fallon Prague |
Client Service Director |
| Matěj Šámal |
Armada Films |
Director |
| Armada Films |
Armada Films |
Production Company |
| Stefan Büscher |
Škoda Auto a.s. |
Head of Marketing and Product |
| Thanh Vu Tran |
Škoda Auto a.s. |
Head of Communication Content |
| Dominika Bašková |
Fallon Prague |
Account Manager |
| Libor Šedivák |
ŠKODA Auto a.s. |
Global Communication Content and Strategy |
| Eva Hurtová |
ŠKODA Auto a.s. |
Global Communication Content and Strategy |
| Barbora Matoušková |
Fallon Prague |
Global Communication Content and Strategy |
| Juraj Rothenbuhler |
ŠKODA Auto a.s. |
Coordinator, production of advertising campaigns |
| David Havel |
Fallon Prague |
Producer |
Brief Explanation
ŠKODA officially named its new segment-entry SUV, set to be unveiled late 2016, Kodiaq. In a coup for the Czech car company, a city in Alaska changed its title for a day to mark the day of the official announcement. ‘Kodiak’ became ‘Kodiaq’, with a number of official signs being changed. A film unit documented preparation for the city’s ‘Name Day’, interviewing locals about their reaction to the change – with humorous results.