| Title | MEET THE VÉLO FAMILY |
| Brand | ŠKODA AUTO A.S. |
| Product/Service | ŠKODA FOR TOUR DE FRANCE 2016 |
| Category |
B07. Corporate Image & Sponsorship |
|
Entrant
|
FALLON PRAHA Prague, CZECH REPUBLIC
|
|
Idea Creation
|
FALLON PRAHA Prague, CZECH REPUBLIC
|
Credits
| Colin Lamberton |
Fallon Prague |
Executive Creative Director |
| Andreas von Loeper |
Fallon Prague |
Managing Director |
| Jeremie Bertolino |
Fallon Prague |
Client Service Director |
| Juraj Rothenbühler |
ŠKODA Auto a.s. |
Expert Coordinator of Production |
| Stefan Büscher |
ŠKODA Auto a.s. |
Head of Marketing and Product |
| Thanh Vu Tran |
ŠKODA Auto a.s. |
Head of Communication Content |
| Nicole Lypinska |
Fallon Prague |
Art Director |
| Wojtek Kowalik |
Fallon Prague |
Copywriter |
| Milan Dědek |
ŠKODA Auto a.s. |
Brand Management, Communication & Engagement |
| Josef Matějovič |
ŠKODA Auto a.s. |
Brand Management, Communication & Engagement |
| Eva Hurtová |
ŠKODA Auto a.s. |
Brand Management, Communication & Engagement |
Brief Explanation
Because Skoda Auto supports everyone who loves cycling, our "The Vélo Family" TV commercial paid homage to the five most important for cycling characters that highlight inclusive and egalitarian spirit of the sport. We put them in the context of a light-hearted, beautifully animated race narrated by a voice-over stylized for vintage cartoon classics. In the end we see all of the characters to form an arrow shaped, aerodynamic peloton smoothly morphing into the Skoda logo.