BAYRAM OLSUN (A REAL HAPPY HOLIDAY)
| Title | BAYRAM OLSUN (A REAL HAPPY HOLIDAY) |
| Brand | TURKCELL |
| Product/Service | BAYRAM OLSUN (A REAL HAPPY HOLIDAY) |
| Category |
D01. Use of Film |
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Entrant
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TURKCELL Istanbul, TURKEY
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Idea Creation
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TURKCELL Istanbul, TURKEY
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Media Placement
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TURKCELL Istanbul, TURKEY
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Production
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TURKCELL Istanbul, TURKEY
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Credits
| Hakan Coskun |
Turkcell |
Digital Communications Specialist |
| Emre Ayman |
Mobi Wan |
Account Director |
| Umut Siliman |
Mobi Wan |
Creative Director |
| Ekin Ayhan |
Mobi Wan |
Art Director |
| İsmail Türküsev |
Mobi Wan |
Head of Copywriting |
| Salih Akalın |
Mobi Wan |
Copywriter |
Brief Explanation
Our film is about an elderly man living in a nursing home and getting ready for the bairam (religious feast) morning. He wakes up, combs his hair, dresses up his clothes, and starts waiting for his relatives to come. He tells his feeling about the bairam and bairam spirit and how much the elders feel sad about not being remembered during bairam as in old days. At the final, as he mentions emotionally that “I understand not to be visited but, being not even called up on the phone, it really hurts”, we invite people to call the elderly people in the nursing homes and make them happy in this bairam with a motto of “let their bairam, be a real bairam” (bairam is used also as “happiness, joy” in Turkish) and direct people to our free of charge IVR celebration service.