| Title | MATERNITY PACKAGE FOR AN 11 YEAR OLD |
| Brand | PLAN INTERNATIONAL FINLAND |
| Product/Service | PLAN INTERNATIONAL FINLAND |
| Category |
B08. Charities, Public Health & Safety, Public Awareness Messages |
|
Entrant
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation 2
|
PLAN INTERNATIONAL FINLAND Helsinki, FINLAND
|
|
PR
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Production
|
HASAN & PARTNERS Helsinki, FINLAND
|
| Anu Niemonen |
hasan & partners Oy |
Senior creative |
| Joel Lindgren |
hasan & partners Oy |
Creative / Adt director |
| Tobias Wacker |
hasan & partners Oy |
Creative director |
| Eka Ruola |
hasan & partners Oy |
Executive creative director |
| Minna Lairi |
hasan & partners Oy |
AD assistant |
| Pia Fri |
hasan & partners Oy |
Account manager |
| Mia Sirkiä |
hasan & partners Oy |
Account director |
| Salla Tuomi |
hasan & partners Oy / hasan motion |
Producer |
| Niklas Harju |
hasan & partners oy/ hasan motion |
Producer |
| Jukka Honkanen |
hasan & partners Oy / hasan motion |
Director |
| Jarkko Talonpoika |
hasan & partners Oy |
Graphic designer |
| Jacob Gardner |
hasan & partners oy/ hasan motion |
Production assistant |
| Mika Onnela |
hasan & partners oy/ hasan motion |
Post production artist, editor |
| Tämer Mohsen |
hasan & partners Oy |
Executive producer |
| Jorma Kaulanen |
VILD Factory |
. |
| Outi Ruuskanen |
Plan International Finland |
Marketing & fundraising manager |
| Kirsi Mettälä |
Plan International Finland |
Marketing director |
| Sarianna Sammalisto |
hasan communications / hasan & partners |
Communications manager |
The film introduces a different kind of product: a maternity package for an 11-year-old girl. The film opens with bright colours and cheerful music in a style suggesting a video for a joyful baby product, but quickly becomes darker as the horrific reality of child pregnancies is made clear.
The video explains each item in the package, including a "how to take care of your baby" picture book with no written text – because most under age mothers cannot read. The box holding the materials can be repurposed as beds for the baby and mother, since both are at risk of abandonment by their families – or repurposed as coffins, since there is a high risk that both mother and baby could die during childbirth.
The film ends by sharing the horrific fact every year 2 million girls under 15 become mothers.