Title	REDRAW THE BALANCE
Brand	EDUCATION AND EMPLOYERS
Product/Service	INSPIRING THE FUTURE
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	MULLENLOWE GROUP London, UNITED KINGDOM
Idea Creation	MULLENLOWE GROUP London, UNITED KINGDOM
Production	BURGER FILMS London, UNITED KINGDOM

Name	Company	Position
Richard Denney	Mullen Lowe London	Executive Creative Director
David Henderson	Mullen Lowe London	Chief Creative Officer
Isobel Dighe	Mullen Lowe London	Account Director
Katrina Encanto	Mullen Lowe London	Senior Creative Team
Edgar Galang	Mullen Lowe London	Senior Creative Team
Lucy Jay	Mullen Lowe London	Producer
Ryan Self	Mullen Lowe London	Head of Design
Martin Bridge	Mullen Lowe London	Editor
Matt Huntley	Burger	Director
Alan Traquair	Burger	Executive Producer
Simon Brooksbank	Burger	Producer
Jack Foxton	Unit	Editor

Brief Explanation

Women experience gender inequality on screen, on the field, and in the boardroom. But not everyone knows that it starts at a much earlier age. In fact according to research, gender stereotypes are defined as early as 5 and 7 years of age. We wanted to highlight this fact to encourage more volunteers to sign up to Inspiring the Future's mentorship program and tackle the problem right where it starts. We took an art class and turned it into a medium where we asked children to draw a firefighter, a surgeon, and a fighter pilot. Out of 66 drawings, 61 were drawn as men and only 5 were drawn as women. What the children didn't know was that the "teachers" were examples of the professionals they were asked to draw. When we revealed the truth, their reaction was priceless.