| Title | DESPERADOS INVENTORS |
| Brand | HEINEKEN |
| Product/Service | DESPERADOS BEER |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
GRUPA ZYWIEC Warsaw, POLAND
|
|
Idea Creation
|
OPUS FILM Lodz, POLAND
|
|
Production
|
OPUS FILM Lodz, POLAND
|
Credits
| Pawel Heinze |
Freelance |
Creative Director |
| Daniel Wirtberg |
|
Director |
| Nadim Carlsen |
|
Director of Photography |
| Julian Dworak |
Opus Film |
Producer |
Brief Explanation
Desperados, tequila flavoured beer is about party, energy and unusual experience. This campaign launches new brand statement dedicated to youngsters between Millennial and Edge Generations. Semi-documentary manifesto tells an authentic story about their approach to night life, broader and richer than just great party. Its multi layered experience expressing their beliefs, the way they feel, perceive and shape the world they currently live in. We follow mysterious journey from party to party, from event to event, from one hidden venue to another. We witness the sleepless, unforgettable nights, the story about timeless youth as inexhaustible energy which push us forward.