| Title | METAMUCIL SHIT CAMPAIGN |
| Brand | TEVA |
| Product/Service | METAMUCIL |
| Category |
A03. Fast Moving Consumer Goods |
|
Entrant
|
HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
|
|
Idea Creation
|
HAVAS BOONDOGGLE AMSTERDAM, THE NETHERLANDS
|
|
Media Placement
|
HAVAS MEDIA Amstelveen, THE NETHERLANDS
|
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Production
|
JOZE RIKKEN Amsterdam, THE NETHERLANDS
|
Credits
| Menno Schipper |
Havas Boondoggle Amsterdam |
Executive Creative Director |
| Nils Taildeman |
Havas Boondoggle Amsterdam |
Executive Creative Director |
Brief Explanation
To prove that ''shit'' is easier said than done, we created a collage of several video fragments in which people say: ''Shit!''. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience.