Title	TESTED UNDER EXTREME CONDITIONS
Brand	ICEPEAK
Product/Service	ICEPEAK SHOES
Category	B01. Fast Moving Consumer Goods
Entrant	SUNSHINE AND SAUSAGES Amsterdam, THE NETHERLANDS
Idea Creation	SUNSHINE AND SAUSAGES Amsterdam, THE NETHERLANDS
Idea Creation 2	BROMPTON ROAD Amsterdam, THE NETHERLANDS
Production	MADE.FOR.DIGITAL Amsterdam, THE NETHERLANDS
Additional Company	ICEPEAK Lahti, FINLAND

Name	Company	Position
Lennard Freij	Sunshine and Sausages	Senior Art Director
Paul van Vliet	Sunshine and Sausages	Senior Copywriter
Jeroen Huisman	Sunshine and Sausages	Managing Partner
Jurgen Mohr	Brompton Road	Managing Partner
Nick van Kuijk	Sunshine and Sausages	Project Manager
Joost van Hezik	Made.For.Digital	Director
Ruud Binnekamp	Ruud Binnekamp	Photographer

Brief Explanation

We see the interior of a fish tank. Suddenly, two feet with outdoor hiking shoes step inside the tank. Then, we see how these feet belong to a man on a couch, relaxing with his feet in the water. Then we see a little boy, wearing pyjama’s while holding a fish net in his hand, looking at the man, disappointed. The man winks at the boy. Then, the boy runs off, enters a door in the back of the scene, where a woman and a girl have a fight in the kitchen, with plates being crushed on the floor. We zoom into the shoes in the fish tank again, when a title appears, also spoken by a voiceover in a Nordic accent: TESTED UNDER EXTREME CONDITIONS. Then a logo appears: ICEPEAK, which is also being read out loud. Then, a title page with a packshot appears.