| Title | TELLING NONSENSE |
| Brand | 11.11.11 |
| Product/Service | AWARENESS |
| Category |
B08. Charities, Public Health & Safety, Public Awareness Messages |
|
Entrant
|
MAKE LEMONADE Leuven, BELGIUM
|
|
Idea Creation
|
MAKE LEMONADE Leuven, BELGIUM
|
|
Production
|
GERONIMO Antwerp, BELGIUM
|
Credits
| Cato Decoster |
Make Lemonade |
Creative |
| Han Van den Hoof |
Make Lemonade |
Creative |
| Willem Van den Hoof |
Make Lemonade |
Creative Director |
| Thomas Everaert |
Make Lemonade |
Creative Director |
| Iris Vermeiren |
Make Lemonade |
Agency Producer |
| Dirk Domen |
Geronimo |
Director |
Brief Explanation
An African boy is giving a class presentation. He talks about the Belgian healthcare system, with its readily available physicians, access to affordable pharmaceuticals and excellent hospital care. In his classmates’ imagination the description takes on a surreal, fairytale-like quality. His monologue is abruptly cut short when the teacher demands him to stop talking nonsense. Humiliated and demoralised, he returns to his seat.