| Title | THE CINEMA MAN |
| Brand | MASTERCARD |
| Product/Service | MASTERCARD PRICELESS SURPRISE, MASTERCARD BERLINALE SPONSORING |
| Category |
B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
McCANN WORLDGROUP GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
McCANN WORLDGROUP GERMANY Frankfurt, GERMANY
|
|
Production
|
MARKENFILM CROSSING Hamburg, GERMANY
|
Credits
| Thomas Auerswald |
McCANN Worldgrouo Germany |
Creative Director, Writer |
| Olaf Haarsma |
MRM/McCann |
Creative Director |
| Hugo Rohrbeck |
McCann |
Art Director |
| Elke Klinkhammer |
McCANN Worldgrouo Germany |
Chief Creative Officer |
| Chris Endecott |
MRM//McCANN |
Copywriter |
| Cornelia Ulaga |
McCann |
Senior Account Manager |
| Susanne Thill |
McCann |
Management Supervisor |
| Michelle Heinemann |
McCANN Worldgrouo Germany |
Senior Art Buyer |
| Julia Glock-Kiolbassa |
McCann |
Account Director |
| Jörg Offer |
Markenfilm Crossing |
Director |
| Oliver Waldhauer |
Markenfilm Crossing |
Director |
| Thomas Bartl |
Markenfilm Crossing |
Executive Producer |
| Nina Icks |
Markenfilm Crossing |
Producer |
| David Janus |
Lava Studios |
Composer |
| Lars Hesse |
Lava Studios |
Composer |
| Martin Biela |
MRM//McCANN |
Executive Creative Director |
Brief Explanation
This is the story of 74-year-old Helmut Göldner, Germany’s last real cinema hero. For decades he has packed his mobile film projector in a van and shown movies in remote villages that don’t have a cinema. MasterCard surprised him with a priceless moment, when Helmut met his favourite actor and became a star on the red carpet at the Berlinale 2016 International Film Festival. His story touched the hearts of millions on Facebook and YouTube.